I’m thrilled to welcome queer Black and Filipino content creator, Johnathan Gibbs, to the show. From his roots in Mississippi, where he navigated the rich but complex intersection of his Black and Filipino heritage, to the bustling creative scene of New York City, Johnathan’s story is one of identity, artistry, and digital strategy. Johnathan explores the evolving role of a content creator and gives an honest, behind-the-scenes look at how social media algorithms influence visibility, community building, and creative output. Plus, Johnathan shares how he founded The Otaku Choir as a unique bridge between many intersecting identities and genres.
Key Takeaways & Timestamps
[0:00] Episode Introduction & Welcoming Johnathan Gibbs
[3:45] Growing up Black and Filipino in Mississippi: Navigating identity and community in the South.
[10:20] The move to NYC and finding creative expression, including the genesis of The Otaku Choir.
[18:00] Content Creation 101: Johnathan’s start and the power of intersectional storytelling.
[24:15] The Algorithm Deep Dive: How current social media feeds affect community vs. content virality.
[31:50] Strategies for Creators: Building authentic connections that transcend the platform.
[38:00] Final thoughts on digital wellness and the future of community building.
Bio:
Johnathan Gibbs is a trailblazing content creator who has been at the forefront of online media since 2008, when YouTube and digital platforms were still in their early days. As a Black Filipino American, Johnathan brings a unique perspective on life experiences at the intersection of Black and Asian identity, which he has shared fearlessly throughout his career. His past work includes hosting the award-winning podcast This QPOC Life, which offered nuanced and insightful views of the world through the lens of a queer person of color.
In 2020, during a time of heightened tension between Black and Asian communities, Johnathan founded the Black and Asian Alliance Network, fostering solidarity, advocacy, and understanding. His work has been recognized with the Brooklyn Free Speech Award for outstanding contributions to media and activism.
Today, Johnathan is the founder and artistic director of the NYC Otaku Choir, a first-of-its-kind community ensemble that blends anime, video game, and Asian pop culture repertoire with choral traditions. Through this project, he continues his commitment to uplifting marginalized voices, advocating for representation, and creating spaces that reflect the diversity of New York City.
With an unwavering dedication to community, artistry, and social justice, Johnathan continues to inspire and empower others—leaving an indelible mark on both digital and real-world stages.
Instagram: Jonahsahn
